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Digital Marketing- From Need to Necessity

Digital Marketing 2018

Digital Marketing- From Need to Necessity

Attempting to visualize where your business stands digitally? Digital Marketing can give you all the answers in real time, right from search traffic volume, building a brand image and segmenting and positioning your product well. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

In a short span of 5 years, the no. of internet users in India has increased from 1.9 million to a whopping 500 million in June 2018! In such a scenario, it is becoming essential for companies to be found on the wide web, both for search results and survival.

41% of Indian internet users have an account on one or more social sites. This has been recognized by companies who now look to enhance their social media tactics. Integrating filters and animations with core brand values boosts user experience.

Interactions with target audience seek to be memorable instead of a form of social etiquette. New and vibrant methods of engaging customers aspire to offer a more real world connect through socio-cultural issues.

Greater importance is being given to brand image and strategy. Creativity is being constantly kept in check and the primary focus is to highlight the unique value of the service. A combined mixture of both cool effects and brand building is most preferred today.

Mobile Marketing is growing at a rapid rate as up to 80% of mobile time is spent on apps or web browsing. A healthy variety of mobile marketing widens reach in industry and audience.

Traditional Digital Marketing (yes that is a thing) could not acquire real-time data results. In the past 2-3 years, advanced tools provide for an instant opportunity to track potential customers as well as convert them into actual buyers.

Augmented Reality is becoming one of the best ways to tell your stories i.e., virtual tours of brick-and-mortar shops and experiencing products in e-commerce settings as well as three-dimensional thinking.


75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than reading the text.

On an average, 50 percent of people use Facebook daily, while only 39 percent watch television. Social media advertising revenue is forecast at $51.3 billion USD for 2018. That’s $17.24 per user, revenue is set to grow 10.5 percent annually.

Social media Ads drive three times more non-customers than existing customers to retailer websites as of 2018. This is up from 2.5 times in 2016.


All of this proves that the digital world is the place to be in the 21st century. Look no further, we at Digital Upstarts are here to pioneer you into the world of digital marketing!


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