5 Most Common PPC Myths Busted
PPC stands for ‘pay-per-click’, a model of online advertising in which advertisers can display ads for their products and are charged each time one of their ads is clicked by a user. In layman terms, it is a way of buying visits to your website, as compared to earning visits organically. Pay-per-click is also referred to as ‘Keyword advertising.’
Unfortunately, there are several misconceptions surrounding PPC that discourage many clients and brands to launch their paid advertising campaigns. Here are some common PPC myths that are certainly not true:
PPC Breaks Your Bank: The most conventional reason why people are dissuaded from PPC is that it is ‘considered’ exorbitantly expensive. A majority of sites that make use of PPC have shown to be spending less than $1000 a month on paid ads. 73% of marketers have said to increase their PPC ad spending in 2018. Contrary to popular belief, PPC can be done even on a tight budget because the basic requirements are the right keywords, the right offer, and the right landing pages. PPC ads help deliver a higher ROI by targeting customers at the right time when they need your products.
PPC Is Complicated: The way PPC works is primarily through the appearance of ads alongside search engine results on a search engine. The basic system that is in place is called the ‘Ad Auction’ which is an entirely automated process that Google and other main search engines use to decide the relevance and validity of the ads that appear in the search engine result pages (SERP). Thanks to these digital tools, launching and running a PPC campaign is very straightforward and delivers instant results.
PPC Is the Same for All: Another common myth about PPC is that all practices and techniques used for PPC are the same for each industry. This can never be true as the basic fundaments of advertising are to create a niche and targeted market. Ad format, texts, device, etc. vary from industry to industry and work according to the type of audience and product you are selling. For instance, books and furniture retailers are more generous when it comes to discounts and prefer ads on devices with bigger screens.
PPC Demands A Call to Action: The general consensus on the keywords used in PPC is that there must be a call to action (CTA). On an average, only 3 out of 10 phrases or keywords in PPC should integrate a call to action, which proves that CTAs are not the lifelines of PPC. The most popular phrases fall in the category of price benefits (‘free shipping’, ‘special deals’) or security benefits (‘exchange/return’, ‘top brand’).
PPC Is Dead on Desktops: Over 26% of ads still run on desktops in various target markets. Paid ads on desktops are still superior to this day. For electronic brands, desktops are the most popular device to run ads on. While industries such as books and clothing, tend to invest heavily in mobile ads.
We, at Digital Upstarts, walk you through the entire process of launching and developing a paid advertising campaign for your brand. We have Google certified experts who have delivered successful campaigns and helped clients generate the optimal return on investments.
Contact us for more information on PPC and other marketing tools, today.