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Unless you’ve been living under a rock or playing pretend, you will reach on accord with us that we are living in a Digital Age.

The marketing industry has recognized the significance of assuming an online platform and is on a rapid rise. Today, Digital Marketing has become one of the most flourishing industries in the modern world and this is evident from the fact that the industry is worth a whopping $68 Billion with an annual growth rate of 40%.

It is clearly safe to say that a career in the digital marketing sphere is very lucrative in the current scenario.

We are here to walk you through 5 of the hottest job profiles in digital marketing industry that can skyrocket your career:

1) Search Engine Optimizer (SEO Specialist):

Search Engine Optimization is one of the most fundamental jobs in the digital marketing territory.  SEO experts are required to deal with the processes that affect the appearance of the website or the web page in an organic manner on a search results page.

According to QuickSprout, 93% of the online experiences begin with a search engine and 70% of the link searches that users click on, are organic.

The responsibilities of a SEO specialist includes keyword research, getting pages indexed, user experience optimization, managing duplicate content, etc.

Required skillset: Excellent command over the English language, an ability to understand technical algorithms easily, good number crunching skills and hold on the number and type of  SEO tools available in the market.

2) Content Marketing Manager:

Content is the king of the digital marketing realm. In this age of information, the more efficiently you tell, the more you sell. Content is an instrument through which a business can garner viewers and keep them engaged. The main job here is to produce persuasive content that ultimately drives sales.

As a content marketing manager, you are expected to manage blogs, drip marketing campaigns, video marketing, email communications and copywriting. A content marketing manager should be ready to work with tons of people – from an SEO specialist to a Graphic Designer.

Required skillset: A flair for writing, the ability to produce creative and topic-specific content and proficiency in English.

3) Social Media Expert:

In the world of digital marketing, social media is perhaps the most influential tool for advertising.

The work is simple: to gain website traffic through social media websites by creating content that attracts the attention of the users and encourages them to share the same on their social networks. However, the task is not as easy as it sounds. It is essential to master each networking platform in order to stand apart from the rest. A thorough understanding regarding the optimal times to post in a day, the types of the posts that generate maximum user engagement and the ways to use each platform to achieve specific goals is vital.

Social Media is not just limited to regular posts. It also provides an opportunity to leverage paid marketing.

Required skillset: A comprehensive know-how of each social networking platform, good communication skills and a creative mindset.

4) Digital Analyst:

Analytics form one of the single most important parts of digital marketing. They form the backbone of any digital marketing campaign.

A successful campaign depends on running tests, tracking data and analyzing the data to determine the short-comings and redesigning it accordingly.

A well-outlined content strategy, an optimized paid advertisement on Facebook or a well-written blog – without the analysis of their performance, fail to produce an impact. An analyst, through a scrutiny of SEO/SEM insights as well as social media insights, guides a campaign in the right direction.

Required skillset: Expertise in quantitative aptitude, ability to initiate and optimize media campaigns and the ability to dig in Google Analytics to get the desired insights.

5) Media Planner:

Media Planners are key players in a digital marketing team. Basically, the role of a media planner is budgeting and estimating the outcomes of a specific plan, i.e., to decide where and how resources must be invested and what to expect of the same within a given time period. Put in simple words, for the promotion of a particular product/service, the media planner will decide the online platform, determine the costs of advertising and estimate the outcomes.

Media planners work closely with the clients and understand their needs and objectives in order to devise an ideal media plan. They are the links between the clients and the campaign strategist.

Required skillset: Proficiency in cost-accounting, clear understanding of digital advertising platforms, a strong execution capacity and competent communication skills.

If you wish to delve deep into the digital marketing industry or feel like transitioning into a digital career, stay tuned to industry updates and assistance.

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