Video Marketing Can Help Boost Your Business, Here’s How!
If you are wondering what the buzz around Video Marketing is, keep reading. Every day, an increased number of businesses are thriving on the advantages offered by video marketing. In simple terms, video marketing is the process of delivering a marketing message to your current and potential target audiences via online videos. The great part about video marketing is that you can optimize your benefits even with a limited budget. It has emerged as a powerful social tool to communicate and connect with the world.
Video marketing involves using captivating videos strategically to promote your brand and tactfully convert your niche market. The concept of using audio-visual content has been an important part of the marketing mix. But in today’s marketing revolution, it is the core of a results-driven digital marketing strategy. Here are some reasons why you should invest in video marketing:
Booming Conversions: The effectiveness of videos is not that surprising as vision is the most prominent sense and information transmitted through visual cues has a larger impact on the buying patterns of customers. Studies have shown that adding a product video on your landing page can increase conversions by 80%. A majority of the social media users prefer watching an explainer-video and eventually, bought the product.
Absolute Trust: The whole concept of marketing is based on trust and creating long-term relationships. Videos help provide interesting and useful information while engaging consumers and igniting emotions within them. YouTubers in India have become powerful social media figures and showcasing them in promotional videos helps make a product/service video more personal and influential. Research has shown that 57% of consumers feel that videos gave them more confidence to purchase online.
Google’s Loving It: Having a video on your website allows you to increase the time spent by visitors on your site. Longer exposure builds loyalty and indicates that your site has good content, which is recognized by search engines. Your portal is 53 times more likely to show up first on Google if you have inserted a video clip. Along with this, ensuring that your videos are optimized for SEO with sufficient backlinks paves the way to encourage users.
Mobile Mania: Video and mobile services go hand in hand. Most mobile users watch videos on their mobile. Since people prefer watching videos on the go, and the number of smartphone users is ever growing, your video audience keeps growing in size. Viewers are 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that depict video content on their devices.
Social Butterflies: Social media is the most talked about digital phenomena and can be used as an effective platform for sharing video content. Thanks to the constant updates in networking sites, video sharing is encouraged and appreciated. Features such as Live Videos, 360 degree Video and Periscope are some ways through which videos can be optimized for your purpose and gain.
You must certainly be convinced by how video marketing can make your business stand out. We at Digital Upstarts are here to help you through the process right from the conceptualization to the finishing touches and its promotion!
Get in touch with digital marketing company Digital Upstarts NOW!